Antaseden Dari Word Of Mouth Pada Kedai Kopi Lokal Di Indonesia

This Article examines the”effect”of store atmosphere”& price”fairness to word of mouth that is mediated by customer satisfaction.”The sample being”use in this study are”210 respondents who have bought and visited coffee shops at least 2 times the last one year. The”survey”was”conducted“by”filling”out”an”online”questionnaire with google form. The”testing”is”conducted by”Structural”Equation”Model (SEM).”The”findings”of this”study are : (1) atmosphere”has a positive..effect on customer..satisfaction, (2) price fairness has”a positive”effect customer”satisfaction, (3) satisfaction has a”positive effect”on loyalty, (4) positive effect mouth, (5) loyalty word”of (6) satisfaction”has customer”loyalty.